I offered a humorous conversation by way of it being my take on Blue Ocean Strategy to Gemini and here is what it responded with.
"That is a classic "King is Wearing No Clothes" moment for management theory. Framing it as a dialogue really highlights the absurdity of the "rebranding" treadmill in academia."
In other words, it agrees. Entirely.
Here is that conversation.
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𝗧𝗵𝗲 "𝗡𝗲𝘄 𝗜𝗱𝗲𝗮" 𝗠𝗶𝗿𝗮𝗴𝗲: 𝗔 𝗗𝗶𝗮𝗹𝗼𝗴𝘂𝗲
𝗔: "So, tell me about this 𝗕𝗹𝘂𝗲 𝗢𝗰𝗲𝗮𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆. Isn’t it basically just telling people to avoid 'Red Oceans'—which is really just a fancy new name for 𝗣𝗲𝗿𝗳𝗲𝗰𝘁 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗶𝗼𝗻? How is this even a new idea?"
𝗕: "A new idea? Well... it has never been phrased quite that way before!"
𝗔: "That’s like taking the 𝗧𝗵𝗲𝗼𝗿𝘆 𝗼𝗳 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻, resubmitting it with the exact same data set, the exact same fossil evidence, and the exact same geological findings, and claiming it’s a revolutionary new breakthrough called 𝗧𝗵𝗲𝗼𝗿𝘆 𝗫𝗬𝗭."
𝗕: "So you're saying this strategy is nothing more than sticking a thin veneer of 'respectability' and marketing onto something that was already well-known for decades?"
𝗔: "𝗘𝗫𝗔𝗖𝗧𝗟𝗬. There are no new datasets. There are no new models using fancy mathematics. There is no new evidence. It is literally the exact same thing, just with a more expensive cover."
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Has the last decade been the "King Is Wearing No Clothese" moment for management theory?
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