The 'Google Killer' narrative finally grew teeth this month.
OpenAI fully rolled out ChatGPT Search to all users, and for many of us, the 'Search' button is officially gathering dust. Why scroll through ten blue links and SEO-optimized recipes when you can get a cited, real-time answer in four seconds? But it wasn’t all smooth sailing; OpenAI internally declared a 'Code Orange.' Competitors like Gemini and Claude are closing the gap, and users are starting to demand more than just 'smart'—they want 'reliable.'
The novelty has faded; the battle for our default browser has begun.
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